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The Business of Media Distribution, Second Edition: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents)
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Review
* Levison: Filmmakers and Financing 5e (Nov. 2006). Sales: 5,000 Contains a chapter on distribution and does not go into nearly the depth that Ulin does; the focus of Levison's book is film financing. * Crowell: The Pocket Lawyer for Filmmakers (Mar 2007): Sales: 3,200 This is a guide for indie filmmakers on how to avoid legal problems. Distribution is covered, but not in depth. * Parks: Insider's Guide to Independent Film Distribution (May 07). Sales: 3000 Parks' book teaches the independent filmmaker how to make a saleable movie that will get picked up for wide distribution, and also how to negotiate distribution contracts. Ulin's book will not focus on independent films, and film is only part of the broad video-based media spectrum he covers. * Honthaner: Complete Film Production Handbook (2001). Sales: 18,000 This books touches a little bit on distribution, but is much more focused on the nuts and bolts of hands-on producing. * Rayburn: Streaming and Digital Media, Understanding the Business and Technology Similarity: Ulin discusses how new digital media platforms (streaming, downloads, etc.) are impacting the distribution of content. Difference: Internet applications and digital media are only a portion of the book, and the issues are dealt with in a comparative manner vs. other channels
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About the Author
Jeff Ulin's background includes being a media executive, attorney, lecturer, and entrepreneur. Half of his 20 years in the business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed franchise sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film, Episode III. He also helped Paramount and Universal's overseas video distribution venture; co-founded and ran animation studio Wild Brain, where he created Disney's pre-school hit Higglytown Heroes; and he currently teaches the class Media & Entertainment: Economics, Policy, and Strategy at Berkeley's Haas School of Business. Living in the San Francisco area, he is at the center of Internet activity, helping companies navigate the convergence of digital media at Silicon Valley's most renowned law firm (Wilson Sonsini Goodrich & Rosati).
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Product details
Series: American Film Market Presents
Paperback: 580 pages
Publisher: Focal Press; 2 edition (August 15, 2013)
Language: English
ISBN-10: 0240824237
ISBN-13: 978-0240824239
Product Dimensions:
5.8 x 1 x 8.8 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
22 customer reviews
Amazon Best Sellers Rank:
#85,611 in Books (See Top 100 in Books)
Yes it's dry, but this book will tell you exactly where the money is in the entertainment business. I was impressed with how up to date it is too -- this was revised in 2014 and it deals with online video -- how the movie business is monetizing it and the challenges it poses for the future.Ulin understands the role and incentives of every player in the distribution chain, from years of experience structuring deals. This kind of information makes this a book that is worth buying and keeping around. I've also read the competing book by Edward Epstein -- that one is entertaining and has a lot of fun anecdotes, but it's out of date and didn't have much in the way of takeaways.For the next edition, I hope Ulin will do more on marketing and distribution to overseas markets including China, and more on digitalization of cinema. This edition still discusses the cost of doing a print of a film!
I throughly enjoyed its complexity and exhaustive nature of distribution, delivery and various tolls placed before content reaches its intended doorstep.Highly recommendable to insiders and novices alike.Excellent tutorial on economics of media distribution!
Fantastic book that's chock full of information and a behind-the-curtain look at the inner workings of the film industry's distribution phase. You won't regret getting this one if you are making films and want to learn how to get product into the hands of audiences and make money back on your films!
Very informative, a lot of must know information to survive the world of media distribution, although extremely boring.
I love the entertainment industry and I business books, but this one is impossible to get through. It is painfully boring, and the organization is not the best. I would seriously recommend against it
Very good detail and insights into the media and entertainment industry. I'm a consultant working in a variety of industries and constantly need to learn about new market segments. This book was terrific not just as a primer but also for understanding deeper trends and issues.
Good book. Super informative. And if you don't have the money to go to the AFM, buy this book.
This book well written and understandable. As an entrepreneur interested in digital media distribution and how to monetize it, I wanted to get a better understanding of the industry's current landscape and this book delivered. It is comprehensive and insightful. I highly recommend it!
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